When researchers are reading their scientific literature, they usually are at their most receptive to new information – or confirmatory information, for that matter.
This includes not just scientific information per se, but also what we might call periscientific information, i.e. information relevant and necessary for doing scientific experiments, e.g. about (the availability of) laboratory equipment and supplies.
With the AQnowledge approach, such periscientific information is brought to the attention of the researcher in a similar way to scientific literature and relevant databases (i.e. concept-matched supplementary information from a varity of highly relevant sources), namely in the form of deep links to such relevant information in a sidebar to the article they are reading.